At the heart of our website evaluation approach is the belief that websites can be very influential in terms of enhancing a positive image of a company or providing a surrogate indicator of the likely service delivery. Typical website visitor surveys will cover:
- Website awareness
- Frequency of visit
- Purpose of visit (motivations)
- Homepage impact
- Rating content/information
- Ease of navigation
- Quality of graphics
- Visitor profile (demographics)
A wider use for web-based surveys
As well as website evaluation, web-based surveys also offer organisations a unique opportunity to reach a variety of target audiences - customers, employees, members - far more quickly (instantly) and cost-effectively than more conventional research methods. Accord has already conducted web-based surveys that have embraced a range of traditional topics, such as customer satisfaction, employee opinion, employee consultation, corporate branding, etc.
"Thank you for helping the Met Office with its first electronic survey, it was a great success. Accord's unfailing professionalism, confidence in your own experience and sound advice helped deliver these results"
(Dee Cotgrove, Head of Brand and Communications, the Met Office)
Remember, web-based surveys potentially offer organisations the realistic
chance to communicate with ALL of their customers, employees or members
with e-mail or Internet access. As well as increasingly widespread access
to the Internet by the general public, internal intranets are now commonplace
in many organisations providing another medium for web surveys. Click
onto our visitor survey
to see an example of how a web-based survey designed by Accord might look,
including the use of multi and single response questions, rating scales
and open questions.
Contact us today to find out how website, intranet and e-mail surveys
could revolutionise the way your organisation conducts marketing research;
call us on 0117 942 7331, e-mail enquiries@accordmrs.co.uk
or complete our visitor survey.
