Two of the major challenges facing managers of membership programmes are member retention and member support (giving/donations), through relationship-building efforts. As such, the purpose of Accord's membership research is not to explain the behaviour of individual members, but to provide a valuable perspective on managing the membership as a whole.

"I am very pleased with the way the alumni research was carried out, the support given by Accord and the valuable advice. The results will be extremely useful in helping us develop the University's future strategy for communicating with, and fundraising from, our alumni"
(Sion Lutley, Deputy Development Director, University of Bristol)

Irrespective of whether you are a Membership Manager or a Development Officer and the membership relates to alumni, businesses, professionals, trade unionists or charitable supporters, researching member attitudes and opinions will enhance your understanding of the core services offered and related issues, such as member affiliation, participation, member communications, service use and fee-sensitivity.

Our survey profiling can also help with identifying which types of members are more/less likely to renew their membership or support a particular campaign, thereby contributing to strategic decisions for targeting campaigns, enhancing the quality of membership, introducing new services or allocating resources.

"The information provided by you is forming the foundation of a complete review of what Business Link provides under the heading of business training and how it is delivered. Already, a number of new courses have been designed in direct response to the information you provided"
(Tracey Eason, Business Training & Development Manager, Business Link West)

Contact us today to find out how our marketing research services will enhance your membership programme; call us on 0117 9427331, e-mail enquiries@accordmrs.co.uk or complete our visitor survey.