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We help organisations develop
their customer service delivery by applying key marketing principles
to customer research. For example, the 'Customer Loyalty Index' provides
a simple and effective measurement tool assessing customer retention.
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Given the widespread use of the
Internet by businesses and the public, web-based surveys now provide
organisations with a fast and cost-effective way of reaching key audiences,
such as customers, employees or members. Online surveys are no longer
regarded as a specialist niche, but provide a practical and realistic
alternative for public or employee consultation.
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| Accord's customer research techniques
are well suited to membership programmes, where organisations such
as professional associations, trade unions and university alumni offices
need a better understanding of membership retention and support for
various campaigns. |
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We provide a fresh perspective on a
company's most valuable resource - its people. In an era where the
desire to recruit and retain qualified, experienced staff with strong
technical and personal communication skills are at a premium, we offer
a comprehensive look at issues impacting upon employee commitment,
such as job satisfaction, workplace stress, corporate communication,
change management and management-staff relations.
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